11/10/2018 – Lenzing — auf Deutsch lesen
Sweet home Alabama? Or rather bye, bye?
Lenzing temporarily mothballs lyocell expansion project in Mobile, Alabama, USA and focus on lyocell expansion project in Prachinburi, Thailand
Lenzing’s Managing Board concluded to temporarily mothball the lyocell expansion project in Mobile, Alabama (USA). The rising likelihood of increasing trade tariffs, paired with the potential surge in construction costs due to the buoyant US labor market, have increased the risk profile of this project.
Alabama vs Prachinburi
Consequently, Lenzing will put all its effort to readjust the execution of its growth plan to meet strong market demand of its lyocell fibers. This includes an increased focus on the lyocell expansion project in Prachinburi (Thailand). Lenzing will reassess this decision on a regular basis but no substantial additional lyocell volumes, over and above the successful 25.000 tons expansion in Heiligenkreuz (Austria), will be added to the market in 2019 and 2020 by Lenzing.
Lenzing continues to be fully committed to implement its sCore Ten strategy and remains on track for the specialty expansions such as Tencel Luxe filaments and Lenzing Ecovero viscose fibers, however this decision will slow down the implementation of the lyocell specialty staple fiber growth.
The sCore Ten strategy
sCore TEN clearly outlines the direction of the actions to employees, suppliers, customers, partners, and shareholders. sCore Ten defines the goals Lenzing wants to achieve. Lenzing CEO Stefan Doboczky: "sCore Ten frames the exciting and ambitious objectives that are worth committing to. We also show our strategy to the public. Not only because we have nothing to hide, but because sCore TEN’s objectives are as geared towards Lenzing’s business success as they are geared towards a natural environment worth living in.
Score: We never settle for today’s achievements. Instead, we work each day to earn our position as industry leader. We want to score high in business success and in life-improving innovations.
Core: Lenzing’s core business is the sustainable production of botanic fibers. We focus on this core competence. Because this is what we do best.
Ten: This part of our strategy’s name stands for our unique specialty fiber TENCEL™. And for our dedication to base our growth on products that are truly one of a kind."