Verkaufsleiter Alexander Gächter ist überzeugt, dass Dyntex mit den innovativen Funktionsstoffen erneut einen wesentlichen Beitrag zur Kreislaufwirtschaft leisten kann. © Katharina Lampelmayer
Achieving more sustainability through digital technologies in textile printing. © Fespa
Trendthema 1: anhalten – für ein positives Miteinander – urban © Mara Michel/VDMD
‘Conntected‘ – A beautiful, interwoven web of community and nature, enhanced through technology. © Messe Frankfurt
The customer shopping experience is the most important factor in consumer marketing strategy for 91.2% of professionals. © stokkete/stock.adobe.com
Trend “Fitness first”: Graphic accents add playfulness and energy. The looks for the four trend themes can be seen in our picture gallery (at the end of the article). © The Lycra Company
Fitness first: Wellness is the new status symbol! Athleisure has moved far beyond the basic black legging, as design meets functionality. Social media is buzzing with an increasing number of people showcasing their healthy lifestyles and posting photos of themselves wearing stylish athleisure apparel across a range of activities and occasions. Coolmax EcoMade All Season technology helps expand the comfort zone of the wearer, no matter what they demand of their apparel. Made from 100% post-consumer recycled resources, it ticks the social responsibility box for this growing tribe who incorporate wellness into everything they do. © The Lycra Company