24/11/2017 – Book tip — auf Deutsch lesen
50 Years of Marc O'Polo - The Story
This book is much more than a “mere” company chronicle of a fashion brand.
50 Years of Marc O‘Polo - The Story takes its readers on an inspiring and creative journey into the past five decades – giving rise to a wonderful mix of zeitgeist, current affairs, trends, design and fashion. All this is interwoven with the success story behind the Marc O´Polo company and brand, which was established in 1967 by Rolf Lind, Göte Huss and Jerry O. Sheets.
When Rolf Lind, Göte Huss and Jerry O. Sheets founded Marc O‘Polo 50 years ago, they wanted to captivate the fashion world with natural fabrics and products coming to Europe from Asia. Whereas in the 1960s, the fashion industry had a predilection for man-made fabrics, the three company founders leant in favour of all things natural, a maxim that still shapes the brand to this day.
The brand’s enduring success has indeed proven them right, continuing under the leadership of today’s company owner Werner Böck. He has been a loyal confidant to the founding fathers ever since the early days, not only as a friend, but also as a business partner and consultant. The defining moments in the 50 years since the company was founded and how Marc O‘Polo evolved into one of the most successful and best-known fashion houses in Germany, is retold in 50 Years of Marc O’Polo - The Story with the help of engaging texts and striking images, featuring unique fashion photography, smart products and bold advertising campaigns. It also contains inspiring quotes and interesting anecdotes from the founders, staff and colleagues, who have joined forces in shaping, strengthening and accompanying this coveted label. Today, Marc O´Polo is the epitome of modern casual fashion.
50 Years of Marc O´Polo - The Story is a special chronicle about one of the world’s leading modern casual brands.
50 Years of Marc O´Polo - The Story is published by teNeues, Euro 50.00
25 x 32 cm, approx. 304 pages, hardback approx. 200 colour and black-and-white photos
Texts in German (ISBN: 978-3-96171-066-9) and in English (ISBN: 978-3-96171-025-6)