Effective 6 September 2016, Willy Bogner, owner of the international sports fashion group, has appointed Alexander Wirth Chairman of the Management Board and CEO of Willy Bogner GmbH & Co. KGaA.

As the owner,Willy Bogner will continue to assist Alexander Wirth with his task to firmly establish the company at the top of the international sports fashion business in the coming years.

Willy Bogner, who holds 88.49% of the shares in Willy Bogner KGaA with Sônia Bogner and his daughter, recruited Alexander Wirth, who for many years was head of Ralph Lauren Germany, as of 1 January 2016, and since joining Bogner, Alexander Wirth has continuously aligned the operational structures of the company with the objectives defined by Willy Bogner. Most recently, he strengthened management for the future by appointing new Board members for the areas Procurement and Production and Sales.

“I am delighted to hand over operational management to Alexander Wirth and, with Sônia Bogner, I will assist him in achieving the defined objectives,” said Willy Bogner.