11/07/2023 – Trade fairs

Fresh Content and Projects at Milano Unica

The 37th edition of Milano Unica opens its doors from July 11th to July 13th at Fiera Milano Rho. Throughout the three-day event, Milano Unica will introduce fresh content and projects. Renowned high-end textile and accessory companies will exhibit their refined and innovative collections for the Fall/Winter 2024-2025 season, targeting the international market for exceptional menswear and womenswear.

Milano-Unica-.jpg

“I am very pleased with the number of participating companies, especially considering that the selection is of high quality and the creative proposal increasingly qualified,” commented Alessandro Barberis Canonico. © 2023 - SITEX S.p.A

 

The trade show features a total of 562 exhibitors in 81 special areas, with 403 Italian and 78 foreign participating companies, showcasing the organic growth of Milano Unica. In this edition of Milano Unica, the booths have been redesigned using modern materials to replicate the texture of fabrics. High-end textile and accessory companies will participate the event, showcasing their refined and innovative collections for the Fall/Winter 2024/25 season. These collections target the international market and epitomize excellence in menswear and womenswear. Visitors will be greeted by the Creative Sustainability area, which embraces a substance-based approach and highlights sustainability features in all displayed samples. This choice reflects the industry's commitment to sustainability and emphasizes the excellence of Made-in-Italy products in offering creative content and superior quality while respecting the environment. The increased focus on womenswear proposals at the event demonstrates the desire for feminine elegance blended with contemporary styles.

Adjacent to the Creative Sustainability area, Milano Unica introduces a new immersive experiencean exploration of the Metaverse. In collaboration with PwC Italia, visitors will have the opportunity to augment their reality for the first time at the trade show in Milano Unica's Value Hub. This journey will immerse them in emotional rooms symbolizing the creative processes, ideas, and suggestions generated by human minds for the upcoming season's MU Community collections. Additionally, the trade fair provides insights into the industry's manufacturing excellence and various special areas of research.