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31/03/2017 – Puma — auf Deutsch lesen

Full speed ahead towards digitalisation

The fact that digital transformation of the supply chain is not just a much-used catchphrase, but is already actually happening!


The sports goods manufacturer has introduced a programme in cooperation with the IFC (a member of the World Bank Group) and BNP Paribas, to offer its suppliers easier access to financing opportunities (Photo: istock)


This is demonstrated by the example of Puma, the sports goods manufacturer. The company, based in Herzogenaurach in the German state of Bavaria, employs over 11,000 people worldwide and aims to become the fastest sports brand in the world. Alongside increasing the desirability of the Puma brand, optimising its product development and improving the quality of its distribution, strategic measures undertaken by Puma also include accelerating its organisational and internal processes, as well as upgrading its IT infrastructure. In this regard, Puma has established a cloud platform with which to optimise and standardise processes with its suppliers. This platform controls all of its global ordering and invoicing streams as well as coordinating the despatch of goods, providing both Puma and its suppliers with transparency down to goods unit level. With the right technology, therefore, Puma is already working on the supply chain of the future.

Read more in our printed issue textile network 5-6 2017 from 27 April 2017

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