29/08/2016 – book tip — auf Deutsch lesen
Future. Fashion. Economics.
This book re-defines the concept of sustainability.
Authors Jana Kern and Alex Vogt combine the spirit of innovation with new thinking patterns and paint a future-oriented picture of the fashion and textile industry. Based on scenarios, best- practice examples, dossiers and expert interviews, they highlight current developments and make recommendations for successful, responsible action.
This book is a must-read for decision makers and strategists in fashion, retail and creative businesses, and for all those who want to take a different perspective on corporate management and value creation.
Journalist and textile engineer Jana Kern and textile economist Alex Vogt work as communication and strategy consultants with a focus on corporate responsibility and innovation in the fashion industry. They jointly run Kern Kommunikation, an agency based in Frankfurt am Main and London.
Jana Kern I Alex Vogt - Future. Fashion. Economics. A guide to future-oriented, responsible economic thinking in the fashion industry, Deutscher Fachverlag GmbH, 1. Auflage, 208 pages, german/english, hardcover, ISBN 978-3-86641-316-0, € 68,- (D) | € 70,- (A)