Lars Wismer will move to an international leadership role and act as Regional Head Messe Düsseldorf for Asia (MDfA) headquartered in Singapore.

Daniel Feische has been with the company since October 2017 taking over as Head of the group New Product Development and Market Research in the Business Development division in December 2020. In this role he was instrumental to advancing the strategic development of a wide variety of themes. His success stories include the launch of the Circular Valley Convention (CVC) as well as coordinating international M&A projects – including participation in the US trade fair XPonential.

With his comprehensive expertise in business development, in the creation of innovative event formats and in international market analysis, Daniel Feische is perfectly positioned to further expand the forward-looking themes of occupational safety and glass production as well as glass processing.

“We would like to cordially thank Lars Wismer for his great commitment and the impetus he has provided for A+A. In Daniel Feische we have found a strong successor from within company ranks, who will leverage his strategic and international experience here in future. A+A 2025 is already in an excellent position at this point in time – with over 2,200 exhibitors and a mix of international market leaders and exciting newcomers. As the most relevant leading trade fair for safety and health at work it reflects this industry’s innovative power,” explains Petra Cullmann, Executive Director at Messe Düsseldorf.