Covering over 800 sqm, the exhibition will cater to a high-profile local and international clientele. The Chinese market, Italy´s third largest export destination, has shown a promising 7.4% growth. Augusto Di Giacinto, Director of the Italian Trade Agency ICE, Shanghai, highlights: “Milano Unica returns to Shanghai for the August 2024 edition of Intertextile Apparel Fabrics. This trade show is an important event for the Italian textile industry especially now that we are eventually seeing encouraging signs of a gradual recovery in Chinese imports. In the first quarter, retail sales increased 4.7% with an additional 3.7% increase in April and May. In this delicate phase of the market, Chinese consumers are seeking innovation, quality, research and storytelling. These are all characteristics that the best Italian companies producing high-end textiles and accessories will offer in Shanghai with their Fall/Winter 2025-2026 collections.”

Milano Unica´s 39th edition at Fiera Milano Rho saw a significant increase in participation, with 569 companies and a 55% rise in buyers from China and other key markets. Simone Canclini, president of Milano Unica, attributes this growth to the event´s quality and strategic company selection. Access to the Milano Unica Hall in Shanghai is exclusive to accredited visitors, emphasizing its prestige.