Taking place 19-20 January 2027 at the Altman Building in New York City, the event will bring selected Supima member fabric mills together with senior designers, fabric directors, product developers and sourcing decision-makers from premium and luxury brands.

A compact, design-led sourcing format

Prefab is positioned as an intimate alternative to a conventional trade show. A uniform, design-led presentation is intended to give each mill equal visibility and enable focused discussion, comparison and relationship-building. The exhibitor line-up is curated, and the visitor approach is targeted towards senior professionals responsible for design, fabric development, sourcing and purchasing.

Jennifer Bacon, VP Fashion and Apparel of Messe Frankfurt, Inc., says: “New York is one of the world’s most important fashion markets and the right place for a deliberately selective format.”

Reserved exclusively for Supima member mills

Only Supima member fabric mills will be eligible to exhibit at Prefab. The premiere will feature approximately 40 selected exhibitors. Supima represents producers and manufacturers of SUPIMA®, the premium cotton brand made from extra-long staple Pima cotton grown in the United States. Prefab will demonstrate how Supima member mills transform these fibre qualities into premium fabrics for luxury apparel - from shirting and tailoring to denim, knits and innovative textile constructions.

Buxton Midyette, Vice President Marketing & Promotions at Supima, says: “Prefab gives this community a dedicated platform to present craftsmanship and innovation and connect directly with the decision-makers shaping future collections.”

New York and Milan: two formats, one strategy

Prefab forms part of Messe Frankfurt’s development of curated formats for the high-end apparel textile market. In Europe, Value Milan will debut from February 3-5, 2027, at The Mall in Porta Nuova. Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt, says: “With Value Milan and Prefab in New York, we are strategically expanding our global textile portfolio with highly focused formats that complement our established trade fairs.”