The growth was recorded across all the major markets for “Made-in-Italy” textiles: the Netherlands (+46%), Germany (+33%), UK (+23%), USA (+16%), France (+14%), and Japan (+9,5%). Conversely, China declined by -3.5% vs the July 2024 edition and Korea by -14%. International attendance accounts for 45% of the total, marking a comprehensive success that adds to the already excellent starting figures. 735 exhibitors in total, 584 of whom participated in the Ideabiella, Moda In and Shirt Avenue exhibitions (+2.6%), including 459 confirmed Italian participants and a significant +8.7% rise in European exhibitors.

“On the eve of the event, we were concerned about international participation given the complex and challenging global geopolitical and economic situation. However, the 41st edition of Milano Unica further strengthened its role as a global platform for marketing and commercial promotion. Nearly all key export markets for ‘Made-in-Italy’ textiles and accessories – both within and outside the EU – responded positively. While the real outcomes will be seen in 2026 – and we hope they will be positive – the feedback from our exhibitors regarding business contacts and buyer attendance allows us to look to the future with moderate optimism,” commented Simone Canclini, President of Milano Unica.

Elena Buscemi, President of the Milan City Council, conveyed greetings from Mayor, Giuseppe Sala, and acknowledged the industry’s critical role in the success of “Made-in-Italy” manufacturing and Milan’s key position as host to this landmark event. Matteo Zoppas, President of the Italian Trade Agency ICE, sent a video message expressing concern about “the negative start to 2025, marked by a decline in textile exports,” and stressed the need to “continue investments in resources to support the industry.” He also highlighted the presence of 110 buyers from key international markets at Milano Unica as a sign of ICE’s ongoing commitment.

Massimo Mosiello, General Manager of Milano Unica, stated: “The remarkable results achieved at this edition are the outcome of teamwork, as emphasized by President Canclini, and reinforce Milan Unica's strategic role in supporting the textile and fashion industry. This is demonstrated by our partnership with Mare di Moda. Beyond the creativity, sustainability, and product quality guaranteed by our exhibitors, we constantly strive to enhance our services and hospitality.”