The brand`s commitment to animal and soil welfare, along with support for farming communities, is underpinned by four key principles: animal welfare, corporate social responsibility, environmental practices, and land management. The company is committed to transparency and integrity, subjecting itself to a certification process conducted by independent groups who visit farms and industry partners for approval. “Nativa” holds a unique dual certification, RWS-“Nativa”, combining the Responsible Wool Standard (RWS) with additional requirements. Their use of “Nativa” blockchain ensures full traceability from farm to brand.

Nicolas Sapelli, “Nativa” Sourcing Director, emphasizes: “‘Nativa’ is pioneering a new way of producing the world`s finest merino wool. By supporting our farming partners through regenerative farming practices and instilling trust and traceability throughout the fashion supply chain with blockchain, consumers can feel confident in the quality and strictest environmental and ethical standards when they see the ‘Nativa’ name.” At the heart of “Nativa`s” identity are its farmers. Working hand-in-hand with regenerative farmers in Australia, Uruguay, Argentina and USA. “Nativa`s” partnership network also extends to leading research institutes, universities, and sustainability pioneers, such as Quantis, a leading environmental sustainability consultancy.

Taking sustainability further, “Nativa Regen” is “Naitiva`s” global regenerative agriculture program. It is said to improve the quality of the soil and restores natural biodiversity at farm level, resulting in better nutrients, cleaner water and a healthier overall habitat. Assisting nature in what it does so well – providing balanced ecosystems where all beings, large and small, cohabitate. This restores hope in a system in which animals, plants and people can work together to thrive. Furthermore, working with iconic brands like Stella McCartney and Gucci and a focus on regenerative farming, “Nativa” is redefining sustainable luxury in the fashion industry.

About “Nativa”

A brand of Chargeurs Luxury Fibers, a division of French 150-year-old Chargeurs Group, “Nativa” brings nature-focused solutions to brands, centered in traceable wool backed by blockchain technology. “Nativa” introduced their global “Nativa Regen” programme, which protects the land by bettering its soil quality, safeguards the animals by ensuring their healthy keeping, and supports farmers and local communities by improving their livelihoods.