CHIC – China International Fashion Fair, the largest fashion fair in Asia, serves the entire fashion chain from production and distribution to digital new developments of the industry with clear orientation of each edition of the fair.

With the reorientation of the individual shows, the reorganization of resources and a strong service upgrade, CHIC provides a comprehensive integrated platform. It incorporates all stages of the fashion business and places a strong focus on digitalization. CHIC thus not only follows the trends in the important Chinese consumer market, but also provides targeted impetus for the industry.

CHIC Shanghai Spring

From March 8 to 10, 2023, CHIC Shanghai will showcase the latest fashion trends, designer collections and brands from all fashion sectors, from womenswear, menswear, and kidswear to shoes, bags and accessories. About 900 exhibitors are expected at the flagship event of CHIC in spring at the NECC Shanghai.

German companies have the opportunity to participate in the joint company exhibition of the German government and to present themselves in the CHIC Worldwide area in order to establish their networks in the Chinese consumer market. The joint participation will be organized by DEGA Expo Group. Registration forms will be sent out shortly.

Other participants in CHIC Worldwide are expected from countries and regions like Italy, France, Korea, India, China Hong Kong, etc.

CHIC Shanghai Autumn

The focus here is on the supply chain. Chinese qualified ODM and OEM fashion producers will show their innovative portfolio. The digitalization of all textile areas along the entire production chain is resetting the business. The changing business environment and market demands make high-quality, intelligent and sustainable fashion production necessary. CHIC Autumn enables the successful coordination of resources along the industry chain. Upstream and downstream are brought together. Companies like the Dayang Group, Jinshixiu and Jore Baudry, manufacturers of many domestic top level fashion brands, belong to the exhibitors as well as the Qili Group, well known denim manufacturer or Zhejiang Tianchi, producer of high-end-no-ironing shirts.

CHIC Shanghai Autumn 2022, originally postponed to October 21-23, 2022, will be integrated into CHIC in spring due to pandemic control.

CHIC Shanghai Autumn 2023 is scheduled for August 2023.

CHIC Greater Bay Area

CHIC Greater Bay Area dives into the metaverse. The innovative trade fair concept will highlight business opportunities for the fashion industry in the digital space in the southern Chinese economic metropolis of Shenzhen from November 2 to 4, 2022 at the Shenzhen World Exhibition & Convention Center (Bao'an New Hall). Around 1000 exhibitors and 60 000 visitors are expected.

Centering on the theme of digital fashion technology, the exhibition provides five different areas: "Digital Fashion Zone", "Superior Factory", "Brand Galaxy", "Influencer Club" and "Cross-border E-commerce Lab". Expert forums, order meetings, product and technology releases, technology awards and additional events further discuss the interaction between digital technology and the fashion industry.

Fashion, new retail and ecommerce, as well as the latest developments in social commerce, are playing an increasingly important role for Chinese consumers. According to a recent PwC report, young Chinese are more enthusiastic about the metaverse than their peers globally.

According to the NFT Market Quarterly Report Q1 2022 by NonFungible mainland China is globally in third position after Singapore and China-HongKong in terms of interest in NFTs.

Due to rising Covid-19 cases in Shenzhen, CHIC GBA (Greater Bay Area) will be postponed until 2023 and integrated into CHIC Shanghai in the spring.