Recent findings from the Promotional Products Association International (PPAI) reveal that textiles now make up around 35% of the global promotional products market, which has reached a total volume exceeding USD 24 billion in 2023. Sustainability and environmentally conscious manufacturing practices are also gaining increased emphasis across the sector.

“Finishing transforms promotional products into true brand ambassadors, enhancing brand image and leaving a lasting impression. That‘s why promotional textiles and finishing processes play a key role at PSI: they not only reflect seasonal trends but also provide fresh ideas for customised promotional items,” explains PSI Director Petra Lassahn. “With the Textile Village and the Special Finishing Show, we’re creating dedicated platforms for exhibitors and visitors to explore new business opportunities.”

What colours, cuts, and materials will define the promotional textile collections of 2025? In the Textile Village at PSI in Hall 9, brands, manufacturers, and suppliers will reveal the latest designs and highlight the season’s trends in promotional textiles.

The special finishing show brings French flair to Hall 11, showcasing a diverse array of promotional products. Under the motto “Vive la France” leading companies will demonstrate innovative solutions for personalising promotional products. These advancements in printing technologies, embroidery techniques, and engraving processes elevate brand messages to new heights.