Alvanon, a leading sizing technology company for the fashion industry, has appointed two new senior executives to strengthen its US and global product and consultancy support team. Tabitha Chilton, previously a product development leader at HanesBrands, joins Alvanon as regional director, Alvanon Canada, and Mid-West and Southern US markets, while apparel brand founder, entrepreneur and ecommerce specialist, Laura Berens, joins as regional director for the company’s US Western territories.

The appointments reinforce Alvanon’s drive to help brands and retailers leverage data-driven size standards and fit expertise, to accelerate product development, optimize inventory management, increase sales conversions, and reduce returns and waste.

Regional Director Tabitha Chilton

Tabitha Chilton brings over 20 years of technical apparel design and product development experience across global brands. She joins Alvanon from HanesBrands where she led Digital Product Creation (DPC) and 3D proto processing initiatives, improving efficiencies from design ideation through to final fit. In the course of this, she was partnering closely with Alvanon. Tabitha Chilton holds a Bachelor of Fine Arts in textile marketing & design and business administration, from University North Carolina at Greensboro.

Regional Director Laura Berens

Laura Berens has over 15 years of experience in strategic business development, data-driven ecommerce, digital marketing, agentic commerce and omnichannel brand growth. She founded the successful DTC maternity and postpartum activewear brand Love & Fit and, since 2023, has advised entrepreneurial businesses through her ecommerce and brand strategy consultancy, ‘ITSLAURABERENS’, on how to launch and scale product-based businesses focusing on brand positioning, go-to-market strategy and digital growth. Laura Berens studied business at the University of Minnesota and is a liberal studies graduate of Santa Monica College.