Zyler is a Virtual Try-On (VTO) company revolutionising the fashion e-commerce experience. They launched a new solution which offers their flagship VTO product, the Digital Dressing Room, alongside Prime AI’s proven Size Recommendation (SR) tool. This will offer consumers both emotional, via the VTO, and functional, via the SR, ways to make the right purchase decision. Fashion e-commerce return rates are scarily high, ranging from 25% to as much as 60%. (Coresight Research 2023, Statista 2024). This is a significant pain point for everyone involved – from the customer, to brands, to the planet.

Powered by a proprietary AI and machine vision methodology, Zyler’s VTO product is both intuitive and easy to use. A seductive “Try it on” button is easily implemented onto a brand’s website on its product description or listing page. And for consumers, they need only enter three measurements and upload one profile image before instantly seeing themselves in an entire brand’s collection. More than 75% of consumers describe the tool as “fun” and ”helpful” which explains why, on average, they try on more than 60 products each time they visit a brand website.

Virtual try-on offers a convenient and personalised shopping experience

Zyler developed this integrated solution because when they asked fashion customers what frustrated them most about online shopping, more than half complained about the difficulty of choosing the right size. The intelligent tool benefits both brands and consumers. Brands report boosted engagement and conversion rates of up to 18% and returns can be reduced by up to 26%. Also, Statista (2024) reports that less than 15% of European fashion consumers have experienced VTO, which means adding it as a service could deliver considerable competitive advantage.

“We are excited to unveil Zyler’s new 2-in-1 solution, which combines our Virtual Try-On with Prime AI’s Size Recommendation technology,” said Alexander Berend, CEO of Zyler. “It resolves two of the biggest challenges in fashion e-commerce – finding the right fit and making online shopping engaging and personalised. By allowing customers to try on apparel and receive accurate size recommendations virtually, we are enhancing the shopping process, helping to reduce returns, and increase customer satisfaction. This launch marks a major step forward in how consumers interact with fashion online, making shopping more fun, immersive, and efficient.”

For consumers, Zyler’s software offers a convenient, immersive, and personalised shopping experience. 90% of users say that being able to try on many products instantly is of most value to them. Therefore it is the perfect tool for product discovery as it gives consumers a reason to return again and again to a brand’s website.

An open demo of the 2-in-1 tool can be experienced on Zyler’s site here.