Digital Color Management is more efficient, time-saving, cheaper and more sustainable than any conventional matching processes in the textile industry. Although the benefits are widely known, many manufacturers find it hard to switch to digital solutions, even though they often already have the technology and cloud-based data available. All they need to do is create intelligent links with the touchpoints in the textile industry.

natific provides smart software solutions to achieve this. Long-standing customers appreciate the systems’ optimized color values for consistent production, seamless exchange of data and practice-oriented co-operation. Bob Chin, Director of Color and Print Operations and Director of Business Process Management and Innovation at Under Armour remarks: “To us, effective color development is part of the innovation process, which is continually being optimized.” A process that is exclusively digital these days.