10/03/2016 — auf Deutsch lesen

LYCRA FIBER MOVES – the Global Legwear Conference

The eve of the fourth edition of LYCRA FIBER MOVES - organised by INVISTA -  took a look back at the history of the international legwear forum that sees hosiery history in the making.

Catwalk - Gala Dinner

Catwalk - Gala Dinner

10.03.2016: LYCRA FIBER MOVES – the Global Legwear Conference

Every two years, over 24 hours, hundreds of industry leaders gather at the only global legwear event dedicated to the hosiery industry. Focusing on innovations, trends and market insights, LYCRA FIBER MOVES has become the epicentre for business networking along the entire value chain, for global economic and social trend overviews, the latest in legwear fashion trends, a host of influential figures from the legwear industry and beyond, and the world premiere of INVISTA’s latest innovations. The last three sessions have been platforms for the launch of some of the most exciting and revolutionary changes to the world’s hosiery offering, and INVISTA, together with it’s trailblazing LYCRA brand, continues to lead the way in consumer research and technological innovations in legwear.

This year, the story continues in the beautiful surroundings of Lake Como, Italy on the 10-11th March. The theme is FUTURE FORWARD, and guests will be introduced to four INVISTA innovations, as well as high profile speakers from Comercial Global Pay, Euromonitor, GfK, Holition, LinkedIn, and stijlinstituut Amsterdam, among others, covering key topics for the future of the hosiery industry including Better Me, Digitalisation / Customisation, Wellness / Health / Performance, and Sustainability.

INVISTA’s global segment director Sybille Bald says: “LYCRA FIBER MOVES has quickly become a must-attend event in the legwear industry calendar and demonstrates INVISTA’s commitment to the industry. Offering valuable insights into the future of the hosiery industry and innovations that continue to excite and meet the needs of the consumer, LYCRA FIBER MOVES is a unique 24 hours business experience.”

During LYCRA FIBER MOVES I in Verona in 2009, INVISTA launched FUSION technology by LYCRA brand, the ultimate run-resistant performance fibre that helps prevent ladders in hosiery. This technology has since been adopted globally and has delighted hosiery enthusiasts who expect more from their hosiery.

LYCRA FIBER MOVES II in Barcelona in 2011 introduced LYCRA BEAUTY hosiery, a market-based concept for shaping hosiery that enables the creation of garments offering both shaping performance and incredible comfort.

In 2013 more than 300 textile industry professionals from all over the world again gathered in Verona to witness the unveiling of INVISTA’s global consumer hosiery insight research, exploring the needs and expectations of hosiery consumers. The revolutionary and patented LIVING LIGHTS technology by LYCRA brand was launched enabling hosiery producers to introduce legwear with deeper, more saturated fashion colours as well as more natural skin tones. Its success means that it has become the standard offering from INVISTA for fine legwear.

Driven by worldwide market research and consumer insights, INVISTA also launched the revolutionary and patented FREEF!T® technology by LYCRA® brand offering waistbands for hosiery garments with an enhanced new comfort concept. The sophisticated, expertly engineered technology offers garment makers a chance to lead the way and to be seen as pioneers in the hosiery segment by responding to the needs and wishes of today’s consumers, who place immense value on the feeling of freedom and comfort.

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