Even without eye-to-eye contact, the event’s organization prepared a complete program to promote the exchange of contacts, and highlight the added value of the Made in Portugal label, increasingly innovative and sustainable.

Focused mainly on a corporate audience and on asserting itself as a platform for networking and doing business, the fair will be held online and will have two access levels: Modtissimo online and Modtissimo Marketplace. Both will be free of charge, but while the first one is open to all visitors, including fashion students or other potential stakeholders, the second level is exclusively intended for buyers and exhibitors from fashion and textile companies, as well as for the national and international press.

Trend forums and seminars

At Modtissimo online, visitors will be able to find several sectors that the Portuguese salon presents in its face-to-face version. The trend forums and the iTechStyle and Green Circle showcases will be filmed through a virtual tour system, which allows a realistic, detailed and 360° view of the textile pieces. The seminars and conferences will be streamed, with special emphasis on the opening session – organized in partnership with the Textile Cluster –, which will include the participation of the Portuguese Minister of the Environment, Joao Pedro Matos Fernandes.

In the Modtissimo Marketplace, the meetings at the companies’ business stands will be recreated. If visitors at Modtissimo online activate the exhibitors’ profile and catalog, they will be able to hold live meetings to discuss products and potential deals. The system will allow visitors and exhibitors to organize a meeting schedule over the course of three days, to carry out product presentations in a personalized way. The goal of the event is to maintain the atmosphere of the trade show between visitors and exhibitors. Many companies will have their teams prepared to receive both national and international visitors at the companies’ virtual stands.