"Quiet Wave" is the signature color of the CHIC kick-off event in Shenzhen. The delicate green, one of the five key colors for S/S21 by WGSN and Coloro, stands for naturalness and freshness, but also for new beginnings and optimism. This mood was clearly noticeable at the CHIC Shenzhen that just ended. A total of 42.374 visitors took the opportunity to see the collections of the more than 2.000 companies at the “Greater Bay Area International Textile and Apparel Expo”, which took place from July 15 to 17, 2020 in Asia's most modern exhibition center, Shenzhen World Exhibition & Convention Center. The fair was organized in compliance with all necessary safety and hygiene measures to prevent any infection.

Intertextile, Yarn Expo and PH Value

Greater Bay Area International Textile and Apparel Expo took place on over 80,000 square meters of exhibition space for CHIC Shenzhen, Intertextile, Yarn Expo and PH Value. A total of more than 2,000 exhibitors presented the entire supply chain and comprehensively showed the most modern innovations in the textile and fashion industry.

Chen Dapeng, President of CHIC and China National Garment Association:

"CHIC Shenzhen exceeded our expectations, especially under the difficult conditions for the preparation and implementation of the fair. We are very happy that we were able to welcome twice as many visitors as expected at CHIC. Our buyers even came from Switzerland, USA, Germany, Italy, UK and Russia. Sending their representatives who are already located in China they managed to keep up their business despite current travel restrictions. The market participants unanimously confirmed how extremely important the meeting on this platform was for the resumption of their business. The need for personal meetings is great, the match making events were used intensively and the workshops and summits were heavily frequented. The market development is positive, consumer demand is increasing, things are going up again. We are confident about the upcoming CHIC events and the market development."

CHIC Online

The CHIC online applet enabled visitors who were unable to travel to the fair due to travel restrictions to network online with the exhibitors and view their collections. This tool was used intensively, more than 180,000 clicks and over 14,000 contact requests were recorded. Heavily used during CHIC Shenzhen, the CHIC online applet continued the success of the first CHIC online fair in April this year and was able to draw from that experience and build on its technology. An instrument that continues to be offered in parallel to the offline shows.

Workshops

The core topics of the workshop series were urgent content for the fashion industry: "Sustainable fashion" on the first day of the fair, "Creative design" on the second and "Supply chain construction" on the third day. The summit location, designed by CHIC x COLORO X WGSN, was at the same time trend area and inspired participants with current color trends of the season. All lectures and discussions were heavily frequented. The need for information and exchange is immense. The Chinese fashion industry is at a new stage of development, and the current global situation has given it a major boost. During this time, the companies have pushed ahead with the development of new technologies so that they can remain on the market and position themselves in a future-oriented manner.

Next dates CHIC, China International Fashion Fair:

CHIC Shanghai, September 25-27, 2020, National Exhibition & Convention Center

CHIC Shanghai, March 10-12, 2021, National Exhibition & Convention Center