It can certainly no longer be considered a debutante on the trade show scene: the figures prove that this insider trade show is a triumphant success. In 2014, specialist retailers from around 40 countries came to Germany to establish business relationships and to place their orders with the 170 brand manufacturers exhibiting. The high level of interest shown in the run-up to the event led to the exhibition having to be expanded into a second hall, which increased the exhibition area to over 15,000 square metres.

The idea for the development of this innovative trade show concept was inspired directly by the manufacturers. On the basis of their insider insights, 23 renowned companies came together in 2012 to create the Interbride– under the motto "tailor-made from the industry for the industry". "Our idea has been a resounding success. In only a short time, the Interbride has gained an international reputation amongst the companies as well as the specialist retailers.

We guarantee a high level of product and performance quality and top service," explains Ulrich Wendel, Interbride GmbH CEO, with respect to the strategy. "As a specialist forum, we link the decision-makers and bring together trends and current industry issues. This concept ensures that the Interbride has a viable future," Wendel adds. The long-term goal is to become the top international trade show - the Interbride is well on the way to getting there as it is already the number one industry trade fair in Europe.

Interbride 2015 will give young designers a first chance to show their work to the public. "We promote talented young people by bringing them together with the relevant target groups, the retailers and the industry," Wendel says. Applications can be submitted online at

[ www.interbride.eu]