Existing structures in our social and economic live are tumbling and this is of course also affecting global trends. People are longing for calm and normalcy which has a strong impact on their private ambience and surroundings. Nature is much more cherished and valued. On the other hand, people try to brave the situation – processes of digitization are pushed and public interest has its focus on high-tech products.

The developments in the textile, fashion and embroidery industry:

• Nature look with a twist – sustainable fabrics, accentuated with a glittery embroidery. Characteristic dark autumn and winter colours are brightened up with off-white and pastel shades.

• Reinterprate classic patterns – reddish tones in many different shades will be omnipresent.

• Playing with transparency remains a strong theme.

• Natural, sustainable fabrics and materials are on the rise – in fashion, as well as in home textiles and interior design.

• Cross Stitch is celebrating a fresh and contemporary comeback.

• Patterns may and can be imperfect, like being incomplete…

• Fascinating 3D structures make a pattern airy and breezy.

• Alienation Effects – to interpret natural designs by using geometric structures or grid like elements are breaking established rigidities.

• Using glow-in-the-dark threads surprisingly alienates well-known natural patterns.

Reiner Knochel for Gunold, August 2020