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26/02/2019 – Texworld Paris — auf Deutsch lesen

Intense activity

13,929 visitors flocked to “The Fairyland for Fashion”. This is a new record high for attendance, with a 2.35 increase compared with February 2018.

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Texworld Paris: The trade shows “The Fairyland of Fashion” organised by Messe Frankfurt France maintain their significance as an international business platform for the fashion industries. © Messe Frankfurt France

 

The trade shows organised by Messe Frankfurt France maintain their significance as an international business platform for the fashion industries.

“Business got going extremely quickly. Buyers were intent on determining how feasible their projects were and on getting in first when it came to exclusives. The professionals had already decided what they would look for ahead of the show and wanted to make things happen as fast as possible. From the very outset we were focussed on what is central to our work: trade talk and business. The atmosphere remained very vibrant throughout. Prime contractors attended the shows in the first place for work and to satisfy their curiosity. I am delighted to see the full effects of our strategy – encouraging contact with the materials, the skills and the people who offer them. It is an approach that I want to keep pursuing, no matter what, as nothing is a substitute for actual dialogue with the people and the materials. The almost febrile appetite of visitors thronging the aisles during the first few hours of the shows gives me encouragement in this respect,” remarks Michael Scherpe, President of Messe Frankfurt France.

The next Texworld “The Fairyland of Fashion”, Paris, will be held September, 16 to 19.

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