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10/01/2019 – Pantone — auf Deutsch lesen

Living Coral is the colour of the year 2019

Life affirming coral hue energizes and enlivens with a softer edge

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Life affirming hue energizes and enlivens with a softer edge. © Pantone

 
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Sociable and spirited, the engaging nature of Pantone Living Coral welcomes and encourages lighthearted activity. © Pantone

 

Pantone announced Pantone 16-1546 Living Coral as the Pantone Color of the Year 2019, an animating and life-affirming shade of orange with a golden undertone. We get energy from nature. Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow Pantone 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

Authentic and immersive experiences

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of Pantone 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression.

Color enhances and influences the way we experience life

Laurie Pressman, Vice President of the Pantone Color Institute: “As a shade that affirms life through a dual role of energizing and nourishing, Pantone 16-1546 Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”

In Fashion and Accessories

Living Coral inspires experimentation and playful expression in both men’s and women’s street and runway styles. The warm shade suggests comfort and positivity in simple color stories, but becomes more explorative and effervescent in patterns, textures and even monochrome looks. An appealing accent shade, Pantone Living Coral provides a striking contrast across the color spectrum.

In Interior Décor and Furnishings

When used as a bold statement in settings and décor, Living Coral fosters immersive experiences such as pop-up installations and interactive spaces, tied to a playful spirit. As a color linked to tactility and human connection, Pantone Living Coral in shag rugs, cozy blankets and lush upholsteries create a warm, comforting and nurturing feeling in the home. With its ebullient nature, Pantone Living Coral adds a dramatic pop of color to any room setting whether in decorative accessories, tabletop, or on the wall.

Adobe Stock x Pantone Color of the Year 2019

For the second year in a row, Pantone has partnered with Adobe Stock to offer a curated Color of the Year collection to inspire and assist the creative community. Living Coral illustrates a natural, yet dynamic and energizing tone that is perfect for designers across verticals looking to energize and enliven creative elements with a softer edge. With more than 125 million visual assets, Adobe Stock is an amazing resource for creatives to seek visual inspiration and creative development.

Material ConneXion, a Sandow company & Pantone

Across the Design industry, effectively bringing PANTONE 16-1546 Living Coral to life in product design requires consideration of both color and the material to which it will be applied. To underscore the relationship between color and material, and increase efficiencies within the design process, Pantone has partnered with Material ConneXion, a global materials and innovation consultancy. By working with Material ConneXion, designers and suppliers can source the solutions that will meet consumer demands and deliver on their design vision while also supporting their business.

Limited Edition Pantone Color of Year 2019 Guides

In celebration of the 20th anniversary of the Pantone Color of the Year announcement, special collections of Pantone Formula Guides and Fashion, Home + Interiors Color Guides will be available for a limited time. Guides will feature commemorative Color of the Year covers, information on the 2019 selection and history of past Colors of the Year enclosed within the guide.