Claudio Taiana, president of MarediModa:

“We had been confident until a few days ago to carry our our traditional event in Cannes at the Palais des Festivals, even with the difficult problem of Covid-19. The recent provisions from the French government of 22nd September had made us think that we would have risked to cancel the event and to jeopardize the work of a whole year. We also realized that there were nocondition to hold the show in Cannes in total safety, also in the light of the mandatory quarantine for people back to Italy from France. An emergency board has been called immediately and, in a few days, of great and busy work by our staff, we identified Villa Erba as an alternative location for the show. MarediModa has proved to be extreme reactive and flexible to design a trade show for exhibitors and visitors in respect of every safety major. This time we have to do without the extraordinary Palais des Festivals, which has been accompanying us all these years and exceptionally we have chosen an equally fascinating venue, which we are sure will be appreciated by all our guests as well.”

• For the first time in its history, MarediModa, the tradeshow of fabrics and accessoiries for beachwear, underwear and athleisure, is held in Italy, at Villa Erba on the Como Lake.

• Villa Erba in one of the most evocative locations of Italy and setting of important international events.

• Maximum attention to every safety measure is being taken to allow a dynamic working situation for everybody’s health.

• The access to the show will be designed in the maximumn respect of the distancing and usability.

Trend forum guided tours and trend presentation 2022 by David Shah are confirmed as well as the usual MarediModa agenda. The Link contest is temporarily changing its format without forgoing its essential features. A special space of the tradewhow will be dedicated to the fashion designers’ collections wh have entered the finals of the contest.