Olaf Schmidt, Vice President Textiles and Textile Technologies at Messe Frankfurt:

“We are delighted to have hessnatur, one of the pioneers of sustainable fashion, on board as our exclusive partner. hessnatur can look back on decades of expertise in the field of sustainable, fashionable and innovative clothing, which makes it a perfect fit for the Neonyt concept.”

Andrea Sibylle Ebinger, CEO of hessnatur:

“We see Neonyt as a strong platform on which to express our commitment. In addition to insights into our new brand campaign, the focus this season will be on our mission as a company to actively drive forward change in the fashion industry. The community we meet at Neonyt shares precisely this ambition and is helping us to make new headway together. That’s something we really appreciate.”

The #fairbylaw campaign

At Neonyt, the company will be promoting a video for the #fairbylaw campaign and the introduction of a supply chain law. In a video booth in the Forum, visitors, exhibitors and partners of Neonyt will have the opportunity to submit statements and sign a petition to pass a supply chain law. In the Prepeek area, influencers can try on and style collection pieces by hessnatur. hessnatur is also one of the partners of the Neonyt Fashion Show, which is taking place during MBFW on 14 January from 6:00 pm at Kraftwerk Berlin. Neonyt and hessnatur already joined forces in 2018 to launch the Fair Fashion Move and, to kick off Berlin Fashion Week, took to the German capital’s streets to send out a positive signal for more fairness in fashion.