Olaf Schmidt, Vice President of Textiles & Textile Technologies at Messe Frankfurt:

“It wasn’t exactly ‘business as usual’, but we were hoping that there wouldn’t be a second lockdown. But this is precisely the scenario we are faced with now and of course had to make a decision to protect the health and safety our exhibitors, visitors and also our employees.”

• But the sustainability community doesn’t have to forgo Neonyt completely.

• Thanks to Neonyt’s cooperation with B2B marketplace ‘The Brand Show Circular’, brands will have the opportunity to position themselves in an international order setting, maintain existing business contacts and acquire new customers – despite contact and travel restrictions.

• The digital services of the B2B platform range from classic marketing and order activities down to virtual showrooms with multimedia content. Interested exhibitors have already been informed in detail about the terms and conditions of participation.

Thimo Schwenzfeier, Show Director of Neonyt:

“The need of our exhibitors and visitors to interact and cooperate in person has only increased during the past few months. A need that, after a forced one-year break, we would have loved to fulfil with a face-to-face event, but now we are having to do that virtually and in a reduced form.” Like last summer, January will see the return of the digital ‘Neonyt on Air’ format – in numerous talks, panel discussions and masterclasses the community will be discussing the latest developments and innovations from the sustainable fashion and textile industry in the week from 18 to 22 January 2021.