14/01/2022 – Reform the Future – Change is now — auf Deutsch lesen
Programme highlights of Frankfurt Fashion Week
The time has come: Frankfurt Fashion Week is up and ready to go in Frankfurt from 17 to 21 January 2022, and has to offer a fascinating program.
Frankfurt Fashion Week is featuring sustainable fashion installations and showcases, exhibitions by well-known photographers, panel discussions and talks. © Messe Frankfurt/Frankfurt Fashion Week
Due to the world-wide Covid-19 pandemic, FFW will be organised in compliance with strict hygiene arrangements and in accordance with current regulations (2G+). © Messe Frankfurt/Frankfurt Fashion Week
“Reform the Future – Change is now”: under this motto Frankfurt Fashion Week will start next week, to run for five days and to invite to numerous physical and digital events. You can enjoy the events in Frankfurt am Main, in compliance with the current hygiene and safety regulations (2G+), and digitally in the FFW Studio.
Summary of the highlights
On Monday, 17 January, the Fashion Council Germany (FCG) will be inviting participants to a webinar from 2.00 p.m. on the subject of transparent supply chains. The event will be transmitted live on the FCG’s website and in the FFW Studio.
The Tuesday, 18 January, will be devoted completely to fashion shows and installations: Neonyt, Messe Frankfurt’s leading business platform for fashion, sustainability and innovation, will be showing a fashion installation at the ‘Danzig am Platz’. Curated sustainable fashion brands will address four key themes: air, water, circularity and social topics along the textile valueadded chain, such as (traditional) handicrafts or fair trade. The installation can also be seen online in the FFW Studio.
Next will come the Frankfurt Stage Fashion Show – a collective fashion show by Susumu Ai and other members of the Fashion Council Germany.
Fashionsustain: Let’s talk
Fashionsustain City Edition: Fashionsustain, the international Neonyt conference, kicks off on Wednesday, 19 January, featuring a compact programme covering every aspect of sustainability, supply chain and innovation. The conference will host a limited number of guests at the ‘Danzig am Platz’ and will be transmitted in the FFW Studio. Its motto, “The only Constant is Change”, closely reflects contemporary attitudes.
From 11 a.m. to 2.00 p.m., in incentive talks, deep dives and panel discussions, insiders from the industry will spotlight the challenges which the world of fashion must overcome and provide valuable insights into prospects and solutions for the future.
In a discussion organised by the Green Button, the focus will be wholly on responsible supply chains. “Sneaker Hunt – What happens to our old shoes?” is the title of an insight talk by Christian Salewski, founder the start-up Flip, in which he will provide insights into shoe recycling.
How the retail trade can help make consumers aware, and what that can mean for the regeneration of city centres, will be the topic addressed by Tanja Kliewe-Meyer from Like a Bird and Marco Schütte from service group EK, in a panel discussion with further representatives of the industry entitled, “Sustainability at the point of sale. How do I explain it to my customers?”.
Fair fashion, digitisation, sustainability
How will the socio-ecological criteria of the new Supply Chain Act be put into practice? Who is offering really fair and sustainably produced fashion? How can that be guaranteed? On Wednesday evening, at the Haus am Dom, the industry will be invited from 7.00 p.m. to 9.00 p.m. to exchange ideas on the topic of fair fashion. Those who are interested can register to take part in person here: anmeldung@stadtkirche-ffm.de. The event will also be streamed online on the Haus am Dom YouTube channel and in the FFW Studio.
On Thursday, 20 January, there will be highlight panel talks, addressing the focal topics of digitisation and sustainability. From 7.00 p.m. to 9.00 p.m. a panel discussion entitled “Fashion and Design in Transition. An Opportunity for the Future?” will be held at Polestar Frankfurt as part of the AAAREA events. Those interested can register by e-mail: christine@christinefehrenbach.de. The discussion will be streamed live in the FFW Studio concurrently.
AAAREA events
Even before the official start – and across all five days of FFW and beyond – there will be accompanying events by the AAAREA. Such as the RUNWAY B(eautiful) Ebene – an installation from 10 January to 10 February, featuring fashion photographs on 35 pillars on Level B of the Hauptwache. The exhibition will show 71 works by 25 photographers and has been selected in collaboration with the German Association of Freelance Photographers and Film Designers (BFF Berufsverband Freie Fotografen und Filmgestalter).
Likewise as part of the sequence of AAAREA events, during FFW, under the title “Helmut Fricke Fashion” it will be possible to see works by the Frankfurt photographer Helmut Fricke – all over the city centre.
And, as an official side event from 18 to 20 January 2022, the Frankfurt Fashion Lounge invites to runway shows, exhibitions and talks. At the Sofitel Frankfurt Opera hotel, selected Frankfurt brands will be on display and presented close at hand.
Note the conditions of entry
Due to the world-wide Covid-19 pandemic, FFW will be organised on a smaller scale, in compliance with strict hygiene arrangements and in accordance with current regulations (2G+). Visitors and representatives of the press are asked to familiarise themselves in advance with the conditions of entry governing the individual events.
