17/10/2019 – Successful beginning in Japan — auf Deutsch lesen
The First edition of Project Tokyo in March 2019 was held at the Tokyo International Forum with 270 leading designers and advanced contemporary brands.
62 of those brands from the US, France, and Italy exposed their collection in Japan for the first time.
Hayato Ishihara, Director of the event:
“We made sure to bringing buyers from all regions of Japan, not just the big department stores and boutiques based in Tokyo. We also brought buyers from Europe, US with focus on East Asia, multiple stores from China, Korea and Taiwan as we position Project Tokyo as a gateway to the Asian market.”
Dominika Budny, designer of Amsterdam based brand Wardrobe:
“As a completely new fashion label to Japan, we were embraced by the organizers who helped with all the useful and necessary information about the market and the business etiquette. That proved priceless. Project Tokyo also offers a unique matchmaking concept, which can be very useful to start building valuable business relationships. All in all, we are happy with our participation and are looking forward to continue our business journey in Japan.”
As an expansion of the U.S tradeshow Project, Project Tokyo is a bi-annual fashion trade event connecting men’s and women’s advanced contemporary, denim and accessory brands, to the leading retail buyers in Japan, Asia, and around the globe.