05/12/2016 – View Premium Selection — auf Deutsch lesen
Strong Innovative and Trendsetting Portfolio for Spring.Summer 18
More than 300 collections will be providing the first well-founded insights into the textile trends for the Spring.Summer 18 season at View.
At this early point in time the powerful portfolio comprising more and more finalised collections will await the leading creative teams of the national and international brands and designers expected in Munich.
As the Preview Textile Fair of Munich Fabric Start, View provides the information and assurance for planning that has become so crucial for this business at an early date thereby reacting immediately to market needs.
Among the wide range of collections on display there will also be 22 international vendors exhibiting at View for the first time. Furthermore, there will be an Asian selection with 14 vendors presenting their developments at View Gallery for the first time. These complement the portfolio of renowned suppliers from Germany, Austria. Switzerland, France, England, Turkey, Japan and the big group of Italian vendors.
The demand for a qualitative and quantitative optimisation of both the Fabrics segments for fabrics and of the Additional segment with findings and accessories is therefore fulfilled. The Denim & Sportswear area already extended for the last event as well as the Design Studios for exclusive prints and pattern designs will also be given added weighting.
Both the dates of View and the competent content of this trade fair format set to fulfil highest quality needs were fully confirmed by the industry in a recent study.
View Pre-Trends Sprin/Summer 18: Transform
Transform is the heading for the 18 Spring/Summer season. It is synonymous with the fundamental changes within the textile market that are both of a physical nature in the form of a new materiality, and of a spiritual one with new mindsets and strategic approaches. The principle of classic seasonal thinking is on trial. This results in extreme multi-dimensionality and individuality with novel and unconventional marketing tools that make classic distribution models null and void.
Due to this “textile revolution“ it does not come as a surprise that things are increasingly calming down at least in colour terms. This finds its expression in diverse off-white tones as well as natural, pale brown and green nuances, complemented by fragile pastel greys. The fabric range for Spring/Summer 18 is dominated by a new naturalness with “built-in” functionality and high-tech features. The tactile profile of fabrics is sharpened by more rustic surfaces, alongside perceivable textures and 3D techniques. Materials focus on linen, ramie, silk, viscose and cotton with an earthy touch. The mix with synthetics makes for extra stability while reducing weight at the same time.
A first impression of materials, colour ranges and styling impulses comes care of the Trendforum of View Premium Selection with highlights staged in the foyer.
Many of the collections exhibited at View increasingly live up to the demands made on a fully finished and in-depth product range, which is supplemented and finalised up until Munich Fabric Start. From 31 January to 2 February 2017 more than 1,000 suppliers will be showcasing in excess of 1,700 collections at the MOC and on the Zenith premises.
VIEW OPENING HOURS
Tuesday: 6 December 2016, 9.30am – 6.30pm
Wednesday: 7 December 2016, 9.30am – 5.00pm