When the research of the brands and that of the Pitti team on new projects, events and international names meet the research of buyers, journalists, influencers and visitors from all over the world. A spark that makes an always different alchemy, an energetic and emotional click that is difficult to contain. At the same time the X Factor contributing to the success of each appointment: that’s why you come to Florence to see, to know, to understand what is going on around.

The Pitti Special Click is the theme of the next Pitti Immagine trade shows and summarizes the energy that circulates at the Fortezza da Basso and that suddenly finds its way at Pitti Filati too. This is how the Piazzale Centrale of the Fortezza da Basso will be transformed once again through a new set design curated by the life-styler Sergio Colantuoni. The Pitti Special Click is also the focus of the new advertising campaign shot by photographer and artist Emilio Tini.

Pitti Filati

26–28 June, Florence