“The sector’s backing means a lot to us,” rejoices PSI Director Petra Lassahn, and adds: “Even before our Ticketshop opened we received many inquiries from visitors from Germany and abroad. Tickets have been available from mid-September now and we are very pleased with the high quality and internationalism of the already accredited trade visitors from Brazil, Denmark, Germany, Israel, Pakistan, Slovakia and Switzerland.”

Current booking levels: fully up to speed

There is good momentum on the exhibitors’ part. To the tune of 400 exhibitors are expected in Düsseldorf from 10 to 12 January. Over 60% of hall space has already been booked as of late September, an additional 25% is reserved. This approval shows that PSI will underscore its ranking as Europe’s leading trade show for the promotional product industry after three years. “To us PSI is the flagship event in our industry in Europe,” explains Volker Griesel, Managing Director at Fare. Like Fare, such companies as Halfar, Daiber, mbw and SND Porcellaine of the JCK Group, burgerpen, Victorinox, Reflects, elasto, Heri Rigoni, Neutral, Blooms out of the Box and Paul Stricker, and many more, have decided in favour of PSI participation.

Added trade show value: side events

A few months to the start of the trade show the conceptual ideas for the various Special Areas such as Community Café, GUSTO, Textile Campus, Textile Village, the travelling exhibition ‘ökoRAUSCH Wissenswelt’ as well as the new Special Show ‘Personalisation’ are in the middle of operational planning. After the 3-year break there are numerous new products and exciting concepts on the market waiting to be presented on an international stage at last,” explains Petra Lassahn and adds: “As the organiser of PSI and especially as Europe’s biggest industry network we are expanding our expert programme further.”

In focus will be the mega trends sustainability and digitalisation including their impact on processes, products and business models as well as dealing with strategic market changes, such as disrupted supply chains, energy supply, raw material scarcity, shortage of skilled labour, inflation, New Work and diversification.