"Only when the “compulsory programme” has been successfully completed can you put your own “free-style” ideas into practice…. and in both disciplines Gunold was very convincing all along the line. At the first textile fairs of the year, whether in Munich, Paris, Stuttgart and Lyon, even in Karachi, Pakistan, visitors everywhere were enthusiastic about the new and innovative product range 2018 of the Gunold GmbH. Marketing Director Stephan Gunold: "With our high-quality threads and accessories as well as new products for embroidery, decorative seams and textile decoration, we are definitely in step with the times. The entire Gunold team is almost enthusiastic, that's how well our first trade fair appearances this year went. High visitor attendance, very interested and enthusiastic visitors, customers and new customers at our booths - we are very optimistic about the rest of the year.

 Especially the two new products Poly Flash and Bobby Fil Magnetic attracted the attention of the trade visitors. With a total of 23 colours, the innovative metallic shiny polyester thread Poly Flash brings a completely new look to embroidery. Poly Flash combines the properties and look of polyester, viscose and metal in a single thread: It is as strong and as resistant to chlorine as polyester (Poly), but has the silky soft shine of viscose (Sulky) and the shimmering sheen of metallic thread (Mety). The look of Poly Flash is metallically shiny, looks like hammered metal, rather frosted than high-gloss, used, broken in a vintage style. This specialty thread is very skin-friendly and easy to work with.

  The Carefree Offer

 No less innovative, although invisible in the result desired, is the new bobbin thread Bobby Fil Magnetic. The latest BOBBY type in the Gunold range of bobbins convinces due to the high efficiency and safety at the embroidery machine. The well-known thin, yet tear-resistant bobbin thread offers decisive advantages as a pre-wound version equipped with magnetic sides: all bobbins have exactly the same running length, all are wound absolutely evenly. The magnetic side discs on each bobbin also ensure a perfect hold in the embroidery machine. If the embroidery machine stops, e.g. due to a color change, the bobbin thread is slowed down by pressing the magnetic side disc against the inner wall of the bobbin case. The bobbin does not continue to rotate, no thread is unwound which could lead to a ball of thread under the throat plate in the case of re-stitching. This guarantees easy handling, extremely low downtimes when setting up the machines, supports a uniform embroidery result and thus ensures an overall improved embroidery quality.

  Inspirations: Sought and Found

 The mood of social and cultural upheaval and change is also a constant factor in the textile industry! Companies and designers are full of zest for action and are looking for inspiration and innovations to provide answers. At Gunold they will find what they are looking for. "Buyers, designers and product developers not only value our high-quality product range, but above all our creative inspirations and the technical advice needed to implement them," says Stephan Gunold. With fashion trend information and sample folders as well as the creative works of students or the embroidered artwork "Woman with Parasol by Monet" from Atelier Ercigoj from Slovenia, Gunold particularly impressed the trade visitors at the trade fairs Munich Fabric Start, Munich and Première Vision, Paris.

 Visitors to C! Print in Lyon, TecStyle Visions in Stuttgart and GTex Karachi in Pakistan were very interested in tips and tricks for the practical application of Gunold products. “Our open booth design and the many samples and information that visitors are allowed to make use of are very popular at these trade fairs, which are very popular with embroiderers and textile printers. Our trade fair booths were virtually stormed there," reports Stephan Gunold. In Stuttgart, Gunold even received the award 'Exhibitors From The Very Beginning' from the exhibition management. "We were very happy about that, too."

 The opening trade fairs in 2018 were a success for Gunold. However, trade fairs are only the beginning. The intensive communication with the customers and their manufacturers afterwards, shows how important it is today to take personal and individual care of the needs of the customers. The social media help to spread ideas and gain awareness. But these days business is again increasingly done through personal contact.

 Trade Fairs at a Glance

 Munich Fabric Start S/S 2019 Munich: More than 1800 collections of international suppliers of fabrics and accessories for Spring/Summer 19 were presented at the 44th event from 30 January to 1 February 2018. One of the fashion favourites for the next summer season is the range of intensive colours, translated into new nuances. Combined with gloss, from iridescent, lurex and lamé to lacquered surfaces. www.munichfabricstart.com

 Première Vision S/S 2019, Paris: Almost 54,500 visitors attended the Parc des Expositions Paris Nord Villepinte from 13th to 15th February. , 71% of them international from 120 countries around the world confirmed the leading international role of the creative fashion industry for the Première Vision, Paris.www.premierevision.com

 TV TecStyle Visions 2018, Stuttgart: What began in 2000 on the Killesberg, Messe Stuttgart’s former site, with only 75 German exhibitors, an exhibition floor area of 2000m² and just under 4500 visitors, is today the most important meeting point for the textile finishing industry. At Europe's leading trade fair for textile finishing and promotion, TV TecStyle Visions from 15-17 February 2018, a total of 566 exhibitors from 28 countries presented themselves to around 13,700 trade visitors from 41 countries. www.tecstyle-visions.com

 C!Print 2018, Lyon: The 6th C! print, fair for visual communication and graphics, which took place from 6-8 February in Lyon, attracted 13,706 visitors, an increase of 4.17% over the previous year. Since its founding in 2013, the fair has grown continuously and this year presented more than 250 exhibitors and almost 40 conferences and workshops.www.salon-cprint.com

 GTex 2018, Karachi: The Karachi Expo Center in Pakistan was the venue for GTex 2018, the largest international textile and clothing fair in the region, from January 26-28, 2018. For visitors of the textile industry from all over the world, as well as manufacturers, buyers, traders, importers, investors and decision makers, the annual event offers the opportunity to come into contact with experts. Karachi Expo Center is located in the busy centre of Karachi and near the National Stadium.www.gtexglobal.com