In November, the team at tentree Europe, an aspiring Canadian outdoor label, managed to plant their first million trees, funded with product sales in Europe. Tentree, which was founded in 2006, has so far planted around 35 million trees worldwide to keep their brand promise: planting ten trees for every product sold.

European Sales Director Wolfgang Jahn and his team took over the European sales operations of tentree this year and have already become tree-millionaires. This result exceeds the company’s goals. “Tentree’s idea of planting ten trees for every product sold is very popular among partners and consumers. We are the original who is now often being copied by others. But we’re happy with that if it helps people and the environment. We, at tentree, not only see ourselves as vendors of outdoor sportswear, but increasingly also as tree planters,” state Jahn and his team who are delighted with their success. With a new logo, the company is planning to place additional emphasis on its tree-planting policy.

The current numbers of trees planted can be found on tentree’s website www.tentree.com at any time.