16/12/2019 – Competition — auf Deutsch lesen
„Where I belong“
That is the slogan developed by the Trend Council of the Heimtextil (home textiles) fair for the new 2020/21 style season.
The creative minds behind the trends were the Stijlinstituut Amsterdam, London studio Franklin Till and Danish agency SPOTT Trends & Business. At a joint workshop, the trend researchers drew up a global market forecast for the interior design sector focusing on emerging lifestyle, material, colour and design trends.
The omnipresent theme of this year’s trend forecast is identity, through which the researchers tackle gender and cultural diversity, tolerance and curiosity. They describe the process of self-discovery today as apparently more complex than ever. Identities develop through experiences that occur at a number of different levels: local, national and global, and both online and offline. “Identity is diverse,” as they say.
Messe Frankfurt has once again allowed us to make three copies of the Heimtextil Trends/2020/21 trend book, ‘Where I belong’, available to you.
One is still available!
Just answer the following question: For how many years has the Heimtextil Fair been in Frankfurt am Main? Send your answer, together with your address, in an email to firstname.lastname@example.org by 30 December 2019. The winner will be chosen in a lucky draw from the correct answers; the judges’ decision is final. Good luck!