With its new sports bra, ITA showed a newly developed innovative process for the highly productive manufacturing of three-dimensional knitted fabrics on large circular knitting machines without additional separating and joining steps. Large circular knitting is significantly faster and more efficient than flat knitting which was previously used. The garments (here a sports bra) can be tailored seamlessly and individually to size in a single step and are thus an example of a store-factory approach, i.e. customer-specific just-in-time production in a specialist shop on site. This new process is patented and forms the basis for licensing this technology to new business fields and other industries.