10/07/2017 – Interfilière: Nilit — auf Deutsch lesen
Nylon 6.6 is now the brand Sensil
Unique premium branding enables emotional, value-added connection to consumers
Nilit, a leading global manufacturer and marketer of nylon textile fibers, announced the launch of Sensil, its new Nylon 6.6 brand for apparel, at the Interfilière intimate apparel show in Paris, France. The result of extensive market analysis and research on retail industry shifts, consumer insights, and fashion trends, Sensil represents Nilit’s premium Nylon 6.6 for fashion and performance apparel and is the company’s new way to communicate the benefits of its products.
“The apparel industry is at an exciting crossroads,” said Pierluigi Berardi, NILIT Global Marketing Director. “Consumers are more empowered and demanding than ever before and they’re raising their expectations for performance, style, and value. At the same time, many suppliers in the industry are focusing on lowering costs and, as a result, diluting quality. With Sensil, we intend to work with our partners to reverse that trend.”
The gold standard of manmade fibers
Sensil Nylon 6.6 represents the gold standard of manmade fibers. It has an exceptional look and feel, is soft, strong, and durable, and retains newness after many wearings and washings. Sensil’s premium performance features include inherent odor control, temperature management, moisture management, and UV resistance. Sensil will be supported by a 360-degree communications plan targeting fabric producers, brands, retailers, and consumers that includes trade shows and events, print and digital advertising, social media, point of sale displays, and in-store events.
Nilit is a global producer and marketer of high quality Nylon 6.6 fibers for apparel and other products. The company was founded over 40 years ago in Israel and has grown to be the largest Nylon 6.6 textile producer in the world with manufacturing and marketing operations in key regions including Europe, North America, Latin America, China, Asia Pacific, and Turkey.