Once again, the Lycrabrand is official sponsor of the exhibition, dedicated to fabrics and accessories for swimwear, underwear, beachwear, and athleisure categories. Lycra FitSense technology is a patented water-based dispersion that includes the same molecule as Lycra fibre.

The solution is screen printed in patterns or colour blocks onto swimwear made with Lycra Xtra Life fibre for additional functional benefits including a stay-in-place fit and lightweight, targeted support wherever it is needed most. Another advantage of Lycra FitSense technology is that it may eliminate the need for bulky, sewn-in panels or extra seams that can restrict movement in and out of the water and cause wearer discomfort.

Arnaud Ruffin, Commercial Director, Brand and Retail, The Lycra Company:

“Our best-in-class Lycra Xtra Life fibre, which is renowned for its chlorine resistance, has been creating long-lasting beautiful swimwear since 2004. Once again, we’re extremely proud to be first to market with a game-changing innovation. Lycra FitSense technology enables the creation of great fitting, ultra-comfortable swimwear and complements our current swim offerings.”

Visitors to MarediModa are welcome to visit the Lycra brand display for more information on its various branded solutions for swimwear. On Tuesday, 5 November at 14.00, attendees can join Mr. Ruffin for a presentation on the benefits of using Lycra FitSense technology in performance and fashion swimwear.

MarediModa, Cannes

5–7 November 2019

Palais Des Festivals, France