11/05/2015 — auf Deutsch lesen
New brand presence in new premises
Best Wool Carpets, the Dutch maker of high-quality pure new wool floor coverings, appeared at Domotex 2015 with a completely revamped brand appearance. Coinciding with the move to its new premises, the company has given itself a facelift, including, among others, a newly designed logo. “The aim of this market approach is to sharpen our customers’ focus on our products, whilst enhancing the image of pure new wool carpets as a modern, attractive and versatile high-end floor covering,” comments Marketing and Sales Director Jhon Campo. In design terms, this also means that the Best Wool Carpets collection of rugs and fitted carpets will start to incorporate more colour in the long term.
The new premises at its production site in Best, near Eindhoven, Holland, will enable the company to respond to market requirements with the right products and strategies both in the B2B and B2C segments.