29/09/2021 – Wear it Innovation Summit 2021

Oro Muscles wins Innovation Award

Athletic training optimised by connecting activity to action: Oro Muscles wins Innovation Award at Wear it Innovation Summit 2021, September 7-9, 2021.


The medical-grade wearable device for quantitative internal load autoregulation and accelerated coach-athlete communication made by Oro Muscles. © Wear It Berlin


Screenshot, showing the jury members during the investor’ talk. Pankaj Kedia, Qualcomm, in the foreground. In the background from left to right: Bryony Cooper, Arkley Brinc; Thomas Gnahm, Wear It Berlin; Andre Heeg, BCG Digital Ventures © Wear It Berlin


On the 9th of September 2021, nine international selected start-ups took part in the Wear It Innovation Award Show. For the 3rd time, Wear it Berlin is giving the chance to innovative start-ups in the field of wearable technology to pitch their business cases to a high-class jury from Qualcomm, BCG Digital Ventures, Arkley Brinc VC and leAD.

At the beginning of the Start-Up Innovation Award Day the audience had the opportunity to get to know the experts who would be judging the award show. The jury consisted of Pankaj Kedia, global head and founder of the wearables segment of Qualcomm Technologies, Bryony Cooper, Managing partner at Arkley Brinc VC, Andre Heeg, Managing Director & Partner at BCG Digital Ventures, and Mina Begum, head of scouting at leAD Sports & Health Tech Partners.

Three awards instead of one

Out of all applications nine international startups were preselected to pitch their business cases and answer the questions of the jury members. Faced with the diversity and high quality of start-ups, the jury members decided to award 3 prices instead of one. Alongside the overall “Wear It Innovation Award”, two other start-ups were selected as “Runner Ups”.

The dutch start-up Oro Muscles is awarded the overall Wear It Innovation award 2021. According to the jury, the company ticked all the boxes, especially in terms of innovativeness and the size of the market addressed.

  • Oro Muscles combines expert knowledge in EMG (electromyography for measurement of muscle activation), sports science, data science, and coaching practical applications to develop a wearable, wireless device that takes thecapabilities of motion capture labs out into the field with medical-grade accuracy.

A successful event

The Wear It Innovation kicked off its first ever online edition on the 7th of September 2021. For this 8th Edition Wear It Berlin started with the topic of fashion tech, followed by digital health and wellness on the second day and IoT and Blockchain on the last day. The Summit climaxed on Thursday the 9th of September with an outstanding Wear It Innovation Award Show. The event gathered 1,090 participants from all over the world (mostly Europe and North America). These were C-Level executives from industries such as Adidas, Volkswagen, Qualcomm, Start-Up owners, decision makers and investors.

34 speakers talked to the public over the course of the four days. These were experts from different industries like Qualcomm, Amorelie, Puma, Soundbrenner, Myow and Re-Fream.

To the Youtube Channel for the recap

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