30/12/2020 – USA: For body armor and uniforms

Virtual sizing technology

Safariland and Flying Cross launch virtual sizing technology for body armor and uniforms.


XpertFit is a touchless, first-to-market innovation for public safety. © Safariland


Safariland, a brand of The Safariland Group, a leading global provider of safety products, along with Flying Cross, a Fechheimer Brothers Company brand and global leader in public safety uniforms, announced their collaborative launch of phase one of a new virtual sizing technology called XpertFit. This virtual sizing technology revolutionizes the process in which individual officers are sized for body armor and uniform apparel. XpertFit offers a touchless, self-measure method of capturing body measurements right from a mobile phone.

Bob Getto, President/CEO of Fechheimer Brothers Company, the parent company of Flying Cross:

“This new sizing service really sets apart the level of innovation and depth of resources available to our customers as two leading industry brands. XpertFit will provide our dealers and end users value and efficiencies they have not previously experienced up until now. In addition, XpertFit is the perfect solution during this heightened time of social distancing.”

  • XpertFit takes the guesswork out of onsite measuring by providing instant and accurate measurements from a smart device.
  • The process takes less than 2 minutes to complete from initiating the technology until the time you are provided with product sizing.
  • Individuals will simply access the technology from a mobile device and choose their path to fit either body armor or uniforms.

Next, the technology will gather general information and then take a front and side profile picture. This is then used to calculate measurements based on its uniquely developed algorithm, and determine a recommended size for Safariland body armor, or Flying Cross uniform apparel.

The new XpertFit technology will enter phase one of its release in early December to a select group of dealers and customers and will be ready for a full launch in Q2 of 2021. This first-to-market technology is an exclusive for Safariland and Flying Cross through their participating partnering dealers. XpertFit was created in partnership with 3DLook, the global leader in AI-first contactless body measuring and fit solutions.

Brad Williams, President of Safariland:

“The proper fit of armor and uniforms is essential to duty and safety personnel, and our collaboration with 3DLook has allowed us to revolutionize the process. Convenience and accuracy of measurements is a growing concern. XpertFit will allow the reflection of this urgency and efficiency to change the procurement process in an effort to save time and increase consumer confidence.”

“We’ve worked hard to bring this level of service to our customers,” said Getto. Every detail has been vetted from the algorithms, use in market, process flow and privacy of customer information. Being able to partner with Safariland to incorporate body armor makes this even more powerful. We are excited to see what this will do for our top customers, retailers, and internal teams as well.”

"We’ve had the pleasure of working with the amazing teams at both Fechheimer and The Safariland Group to deliver this first of a kind simple and accurate fit and sizing solution that delivers a contactless and safe measuring experience. This is a major step in digital transformation for the whole global uniform manufacturing industry,” said Vadim Rogovskiy, Co-founder and CEO at 3DLook.

About Flying Cross

Flying Cross is a global leader in the design and manufacture of high-quality, precision-crafted uniform apparel for the U.S. Military, federal, law enforcement, fire and other public safety markets. Flying Cross is a brand of Fechheimer Brothers Company, which is a subsidiary of the Berkshire Hathaway Company. Its sister brand, Vertx, offers low-profile apparel and gear for federal, law enforcement and prepared professionals across the world. Together, both brands offer the widest array of uniform solutions and deepest stock available worldwide. Flying Cross continues to redefine innovation through function and the use of the most advanced fabric technologies available today.

About Safariland Armor

Safariland Armor continues to set the standard in ballistic protection by continually developing cutting-edge body armor designs to provide its customers with high-performance, life-saving armor products. With a focus on advanced engineering and production techniques, the Safariland Armor brand is known for its proprietary designs and use of next generation materials to develop the thinnest, lightest, most advanced ballistic protection against a wide array of standard and special threats.

About 3DLook

Founded in 2016, 3DLook has built a patented mobile body scanning technology that uses a proprietary combination of computer vision, neural networks, and 3D statistical modeling to generate a 3D avatar and more than 70 points of measure of the human body from just two photos in under 30 seconds. The company has developed the world’s first Body Data Platform and was recognized as the 2019 winners of the LVMH Innovation Award and the IEEE Retail Digital Transformation Grand Challenge. 3DLook was previously named by Coresight Research as an emerging company disrupting traditional retail with its 3D body scanning technology.

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