05/10/2021 – For every occasion — auf Deutsch lesen
Lycra Adaptiv: Flexible fiber for flexible clothing
The Lycra Company introduces a new fiber that allows garments to have a better fit for various lifestyles, movements and different body types.
Made from a revolutionary polymer, this patent-pending, adaptive fiber has a unique chemistry that allows it to adjust to a wearer’s functional needs in a hybrid manner. This means that when the wearer is at rest, the polymer adapts its compressive holding force to deliver the right fit, shape and control. And when the wearer is in motion, the polymer adapts its elasticity to deliver improved comfort in motion and a second-skin effect allowing the garment to stay in place better.
Garments made with fabrics containing Lycra Adaptiv fiber are durable and are also easier to put on and take off.
The softer stretch within the wearing zone allows for a widened fit window that covers a broader range of body shapes within a given size. This makes the one-size-fits-more approach, and the potential reduction of SKUs, a practical possibility.
Deana Stankowski, strategic marketing director for active, intimates, and swim at The Lycra Company:
“Size inclusivity is not a buzzword – it is increasingly important to today’s consumers. Every consumer’s body is unique and they want clothes they feel were designed for them – clothes that increase their personal comfort as well as their confidence level. Size alone is an inadequate indication of body type and body shape. Therefore, traditionally-sized garments may not fit every consumer within that size. That’s what makes Lycra Adaptiv fiber so revolutionary – it allows garments made with this fiber to adapt to many body shapes within a size range.”
- Lycra Adaptiv fiber will be launched at The Lycra Company’s pavilion at Intertextile Shanghai, booth 1.1 – E51 located in Hall 1.1, taking place October 9–11 at the National Exhibition and Convention Center in Shanghai.