30.03.23 – H&M Pre-Loved powered by ThredUp
Commitment to increasing circular business models
Beginning in the U.S. market, H & M fashion chain now demonstrates what is feasible in order to make useful and smart commercialization of pre-used garments happen: The Swedish retailer has partnered with online resale platform ThredUp to introduce its first resale program for the US market called ‘H&M Pre-Loved’.
Garments at "H&M Pre-Loved" are organized into several smaller sub shops of familiar H&M concepts including e.g. “Denim", "Sport" and "Ladies". © H&M
Garments at "H&M Pre-Loved" are organized into several smaller sub shops of familiar H&M concepts including e.g. “Denim", "Sport" and "Ladies". © H&M
The online store also presents offerings in curated scenarios. At the moment nothing could be revealed about H&M's resale plans on the European market. © H&M
James Reinhart, CEO and Co-Founder of ThredUp Inc, Oakland/Ca believes in a sustainable fashion future: The U.S. resale market is expected to grow 16 times faster than the broader apparel market by 2026. © ThredUp