27/07/2021 – Stretch, comfort and sustainability — auf Deutsch lesen
Collaboration between HeiQ and Lycra
HeiQ and The Lycra Company have entered into a broad-based collaboration across multiple technology and brand platforms.
Building on exploratory discussions that started in early 2019, HeiQ and The Lycra Company have elected to leverage their shared philosophies and strengths in textile science, commercial networks, and global marketing to drive innovation platforms into broad textile markets. The companies envision consumer-branded innovations in the stretch, thermoregulation, freshness and sustainability market spaces.
That promises to bring more innovative, quality-enhancing and sustainable textile technologies to consumers around the world.
“We are pleased to announce the launch of this collaboration, the culmination of conversations that began two years ago,” commented Steve Stewart, chief brand and innovation officer at The Lycra Company. “By combining the strength of both companies, we will continue to drive meaningful innovation within the textile industry, delivering new solutions at a quicker pace to a broader audience.”
Textile performance ‘next level’
Together, HeiQ and The Lycra Company bring trusted expertise across the global textile value-chain of yarn processors, fabric mills, garment producers, brands and retailers and demonstrate a commitment to sustainable, consumer-driven innovations, delivered through partnerships, that take textile performance to unprecedented levels.
These industry leaders have complementary strengths: whereas The Lycra Company is the consumer-recognized leader in branded fibers and fabrics addressing the stretch, warming and cooling market spaces, HeiQ is a renowned innovator in finished-based innovations addressing freshness, sustainability, smart temperature management, antiviral, dryness, and many other market spaces.
The initial and first of many innovation platforms will roll out through the summer, bringing a new dimension of comfort and confidence to the consumer by delivering HeiQ freshness and antiviral benefits with the quality and comfort of stretch fabrics certified to perform with a new Lycra freshFX technology brand standard.
Preparation for this innovation is already underway, with an initial focus on Chinese local value chains for the Chinese consumer, and the introduction is earmarked for the Intertextile show in Shanghai, August 25-27, 2021.