17/11/2022 – Rebranding — auf Deutsch lesen

Completely new brand presence of Schoeller Textil

Swiss textile manufacturer Schoeller Textil AG sharpens its sustainability focus and unveils holistic rebranding efforts.


The top customer demands towards brands – sustainability and transparency – represent the core aspects of the rebranding. © Schoeller Textil


The company is undergoing an extensive rebranding. The result embodies the newly defined guiding principle of “Textile Intelligence” – the development and successful implementation of innovative textiles and intelligent textile technologies.

“At the beginning of the rebranding process, it was clear to us we had to root ourselves in (Swiss) tradition in order to fully realize Schoeller’s entire brand potential and successfully explore new, digital paths,” said Antonio Gatti Balsarri, Schoeller chief commercial officer. “The goal of the rebranding is to communicate our traditional brand values in a completely new brand presence. The result was a sharpened brand profile, a clear brand strategy and tonality, as well as a clean, modern corporate design. We will specifically address our sustainability commitment through the expansion of digital touchpoints, their cross-media use, and an increased online presence. Simplified, straightforward, sustainable - in accordance with our greatest source of inspiration: nature.”

Paramount to Schoeller’s corporate identity is the full disclosure of brand principles and transparency around all business divisions. A simplified logo design was established by reducing logo elements and colors for a modern look and feel that can be produced in a much more resource-efficient manner. Schoeller’s new brand mantra of “Textile Intelligence” speaks to its company mission of more than 150 years.