The finish specifically strengthens the fiber structure of cotton, cellulose fibers, and their blends, significantly increasing their resistance to abrasion, tearing, and washing. As a result, textiles retain their quality appearance and new look even after many wash cycles. Developed specifically for these fiber groups, “BeSoStrong“ is suitable for a wide range of applications: from casual wear to denim, outdoor and workwear, and high-quality knitwear.

“BeSoStrong“ also improves the performance of recycled cotton, enabling higher-quality applications for sustainable fiber streams. The best part: The natural feel and comfort are fully preserved.

Robust and high-quality

Wearing clothes longer inherently saves resources. This is exactly where “BeSoStrong“ comes in: with more durable materials, a longer wear time, and a look that maintains high-quality over time. In addition, the finish is formaldehyde-free and meets the requirements of modern textile finishing. It is also available in a bio-based version made from renewable raw materials, helping to further reduce the carbon footprint along the textile value chain.