When Kornit developed the Kornit Atlas MAX, the company wanted to revolutionize the industry’s supply chain, making it more reliable and considerably more sustainable. Here are three critical elements Kornit focused on in the ever-changing world in which we all live, work, and create.

Reassuring onshoring: The shifting supply chain

Even before the pandemic began, reshoring and nearshoring procedures were trending in the fashion industry. Now that the danger of a broken supply chain is more evident than ever, brands are looking for solutions closer to home and customers.

The Atlas MAX allows fulfillers to answer on-demand production needs of any volume and creative design. Fulfillers who use this technology send a clear message to brands, saying, “you can count on me.” No matter how demanding the market is in terms of fast delivery and impeccable quality – the Atlas MAX has it covered.

Unpredictable trends meet a reliable production

Brands today create smaller collections that are replaced multiple times during each season because they know taste and trends only last for so long. What they don’t know, however, is what tomorrow may bring. Celebrities and social media influencers can make garments and styles go viral within minutes, sending fulfillers spiraling to meet surging demands without compromising quality standards.

Flexibility is the name of the game and fulfillers need to gain production capabilities that can meet high-volume industrial needs without demanding minimal quantities.

The market demands a versatile production that can print a wide color gamut on multiple fabrics using a fast, single-step process. Kornit’s XDi technology, which is included in the Atlas MAX, gives fulfillers a competitive advantage that allows their prints and business to stand out. The Atlas MAX includes decorative applications that create a 3D effect, proving everything’s possible with the right technology.

Climate change’s impact on fashion

The sad connection between fashion and environmental pollution is well-established. Water and energy consumption, hazardous chemicals, and mountains of waste are all negative results of irresponsible conduct in our industry.

The shift in this area, however, is a positive one. Younger generations are more environmentally aware and demand to wear garments by fashion brands that care about the planet. This focus on sustainability may be new to many consumers and companies, but it has been a core Kornit value for years. With the birth of the MAX technology and the Atlas MAX, Kornit continues to lead with its sustainable approach. Among other activities, Kornit also announced its initiative to plant trees in order to make the Atlas MAX CO2-neutral in addition to its existing GOTS and OEKO TEX approvals.

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