22/03/2024 – World Water Day

Jeanlogoia calls for shared responsibility

Coinciding with World Water Day celebrations and under the slogan “Water, a shared responsibility”, the eco-efficient textile technology company, Jeanologia, calls on this productive sector, appealing for a real change, away from greenwashing and towards concrete and collective action.


Textile production is estimated to be responsible for about 20% of global clean water pollution, Jeanologia is acting proactive against it. © Jeanologia


The textile industry is said to be responsible for 20% of water pollution. To make a single cotton t-shirt, 2,700 l of fresh water are required according to estimates, enough to meet one person´s drinking needs for 2.5 years according to the European Parliament. Already years ago Jeanologia pioneered a more sustainable production by trying to measure the m cubic meters of saved water through technologies.

Business as a force for sustainable water management

The technologies developed by Jeanologia have saved the planet 20,265,581 cubic meters of contaminated water in 2003, equivalent to the consumption of a city the size of Brussels or more than 1,200,000 Olympic pools. Additionally, 97,895,304 kg of CO2 emissions were reduced, equivalent to the carbon absorbed by a forest of 9,800,000 trees.The key to success lies in the integration of eco-efficient technologies in all stages of production, from fabric to garment finishing. In this way, water consumption in the garment finishing process has been drastically reduced, from 70 l to just 1 l per garment. These technologies have also significantly reduced the use of chemicals and energy, as well as emissions and harmful discharges derived from textile production. All this without compromising quality or design. Furthermore, Jeanologia`s eco-efficient technologies include the “H2 Zero” effluent recycling plant, a key component of their Mission Zero initiative. This innovative system is able to recover 95% of water used in the production process. It plays a vital role in creating a closed-loop system, ensuring minimal water wastage and contributing to a sustainable ecosystem for brands and their suppliers. Thanks to “H2 Zero”, water is treated without chemicals, maintaining optimal conditions for reuse, aligning with Jeanologi´s commitment to environmental responsibility and resource conservation.

Creating transparency through measurement

Additionally, Jeanologia´s air fiber washer project focuses on removing microfibers from the garment finishing process, thereby contributing to the preservation of the seas and preventing these microfibers from contaminating marine ecosystems. Jeanologia also recognizes the importance of measurement and transparency in environmental impact. For this reason, over 10 years ago, it made available to the industry the “Environmental Impact Measurement (EIM)” software, which today more than 100 brands and 400 laundries worldwide use to measure and improve their collections, avoiding greenwashing and being completely transparent.

“Water, a shared responsibility”

In conclusion, on World Water Day, Jeanologia reiterates its commitment to continue leading its “Mission Zero”: achieving total dehydration and detoxification of the textile industry. The company invites other companies to join. A challenge turned into an urgency following UNESCO´s warning that the world faces an imminent global water crisis, with between 2,000 and 3,000 m people suffering from water scarcity worldwide, water demand far exceeding supply capacity in many parts of the world, and the environmental impacts of its overexploitation becoming increasingly evident.