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Lectra: The benchmarking automation solution

The Retviews offering by Lectra enables fashion brands to analyze the market efficiently and in real time and gives them a 360° view of their competitors.


2019 Lectra announces the signing of an agreement with the shareholders of the Belgium company Retviews to acquire 100% of capital and voting rights. With Retviews, fashion companies can easily and quickly perform competitive analyses to keep an eye on competitors' campaigns, price development, assortment composition or discount promotions, for example. © Lectra


© Lectra

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Founded in 2017 and recently acquired by Lectra, Retviews has developed an innovative technology offering based on a model combining artificial intelligence and big data. The Retviews offering enables fashion brands to analyze the market efficiently and in real time and gives them a 360° view of their competitors.

Daniel Harari, Chairman and Chief Executive Officer, Lectra:

“By uniting with Retviews, we confirm once again our ambition to help our customers to quickly enter the era of Industry 4.0. Thanks to artificial intelligence algorithms, Retviews’ offer enables brands to make the best decisions at every moment throughout the life cycle of a product, in order to optimize their collections. We are delighted to welcome the talented teams of Retviews. Together, we will create synergies with Lectra’s current offer, develop their technology and market their solution to our fashion customers worldwide, thanks notably to our 32 sales and services subsidiaries covering more than 100 countries.”

Loïc Winckelmans, Co-founder and Chief Executive Officer, Retviews:

In a few months, Retviews has become the leader of automated benchmarking in fashion in France and Belgium. By joining forces with Lectra, we are convinced that we will benefit from its expertise to bring new innovations to fashion brands that will enable them to deliver products to the market that constantly meet consumers’ expectations.”

Lorenzo Pellizzari, Co-founder and R&D Director, Retviews:

“Fashion companies are sitting on massive volumes of data that have tremendous value. They will only be able to exploit them by deploying artificial intelligence and big data. With Lectra, we are going to enable brands to make a difference. We are looking forward to working on the development of new offers integrated with those of Lectra.”

For more detailed information please visit our german website.