27/10/2023 – Pepe Jeans London

“London after hours” with singer-songwriter Rita Ora

Pepe Jeans London, one of the brands of global fashion group AWWG, was thrilled to introduce the second Brand campaign of its exciting AW23 season under the “I Love London” story. It presented “London after hours” starring the multi talented, internationally acclaimed singer-songwriter and actress, Rita Ora, on 27th October, 2023.



“London after hours” captures the essence of the city`s nightlife. Set in the exclusive London Members Club, Upstairs at Langan`s, the campaign radiates sophistication while showcasing the Pepe Jeans AW23 holiday edit`s standout pieces. From a mesmerising all-over sequined shirt to a breathtaking little black dress, and a sparkly crop top paired with stunning satin palazzo pants, Rita Ora embodies the spirit of the London night, as beautifully captured by renowned fashion with a highly original sequin-seamed denim jacket and tapered jeans emblazoned with rhinestone detailing down the leg. Bringing their unparalleled expertise to the campaign, British Vogue Fashion Director and style inspiration, Julia Sarr-Jarmois, lends her impeccable styling skills. Meanwhile, the visionary duo of Lee Swillingham and Stuart Spalding from Suburbia, celebrated for their work at The Face, Pop magazine, Love Magazine, and British Vogue, provide their creative direction. The campaign video is set to Rita Ora’s track “Don’t Think Twice” from her recently released album “You & I”.

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